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They are a long-term and powerful marketing tool for your business. Businesses are showing mixed results using these forms of media to spread their brand.

They are not going to disappear or lose importance over the next year, 3 years, 5 years, or even 20 years.

Other forms of communicating with the public such as creating podcasts and online video will also continue to gain ground.

However, the time commitment for either approach is substantial compared to blogging ensuring that they will be utilized by a very small portion of the business world for years to come.

Web feeds allow software programs to check for updates published on a website.

To provide a web feed, the site owner may use specialized software (such as a content management system) that publishes a list (or "feed") of recent articles or content in a standardized, machine-readable format.

Blogs, on the other hand, have several fundamental reasons that point to their long-term value for businesses:1.

Simple to use Creating a blog post is just like writing an email.2.

In this document, the key words are to be interpreted as described in RFC 2119.

The Atom format was developed as an alternative to RSS.

Ben Trott, an advocate of the new format that became Atom, believed that RSS had limitations and flaws—such as lack of on-going innovation and its necessity to remain backward compatible— and that there were advantages to a fresh design.

Unlike aggregators, browsers will not save the news if you don't check on them every day.

Finally, on a more professional level, some websites will aggregate news from different sources onto a single site. While you could theoretically write an RSS file by hand and update it regularly, writing XML manually is a tedious task.